If you're trying to advertise to impressionable youths, where do you go? Perhaps you're thinking about television commercials--a thirty-slot slot during "The Dick Cavett Show." Well, that's been off the air for decades. The radio? That's been irrelevant since Howard Stern moved to SiriusXM. A magazine's centerfold?
No. We're in a new era of media now. To capture the hearts and minds of the youth, we have to turn to Mark Zuckerberg.
The youngsters' attention is short, so we need something snappy. We need color, fast-moving objects, groovy music: pizazz. We need something that can go along small children dancing and eating laundry detergent. This is TwoPen: it's vertical, and it's for the kids.